Shop Your City

When the Department of Small Business Services launched Shop Your City in November 2020, the campaign included print, outdoor, and digital assets.

We created its video component in the spring of 2021.

We chose a playful voice for the series, from the spot’s opening fanfare to the host’s silly (and often corny) lines. We write, direct, shoot, and edit everything.

Since 2021 we’ve worked in more than 25 commercial corridors across New York City, partnering with local BIDs and CBOs in each.

In October 2023 Shop Your City won the New York EMMY Award in the category “Public Service Announcement (Campaign).”

A selection of spots from the series: